Online Tutoring Leader Unveils Rebranding Efforts Including New Logo
Features of the new website include:
- Student Stories: Smarthinking helps a diverse base of students. Five students discuss the benefits of Smarthinking’s on-demand, anytime/anywhere online tutoring services and how they fit into their busy lives inside and outside of school. The Student Stories reflect research showing that today’s students in high school, college and beyond are busier and more engaged in personal and professional responsibilities than ever before, and demonstrate how Smarthinking’s unique approach and easy-to-use services support these students in all settings throughout their active lives.
- Tutor Profiles: Smarthinking’s tutors are experienced, highly qualified instructors, most of whom hold masters or Ph.D. degrees and are college faculty members. Fifteen of Smarthinking’s more than 1,500 online tutors showcase their dedication to student success while providing a personal introduction and offering an inside look into Smarthinking's tutoring team.
- Campus Success Stories: Detailed, research based studies and implementation reviews have demonstrated how Smarthinking consistently and quantitatively improves student engagement, retention and learning success. Hear from faculty and administrators at community colleges, state systems, online programs and international institutions as they share the results of their Smarthinking experience.
The website includes detailed descriptions of Smarthinking’s services – including live, online tutoring and Smarthinking’s dynamic Online Writing Lab (OWL) – as well as introductions to the firm’s seven major discipline areas (writing, mathematics, science, business, English for Speakers of Other Languages (ESOL), Spanish, and nursing & allied health). A library of sample tutorial sessions provides a first-hand introduction to how an actual Smarthinking tutoring session unfolds.
In addition, users will find that the new site offers easy and instant access to an extensive news and events area, to support resources, as well as social media links for instant access to the new Smarthoughts blog, LinkedIn profile, Facebook Page, e-newsletter signup, and more.
“This rebranding of Smarthinking has been a major endeavor for us, and we believe the end result reflects the image, dedication, and commitment of our staff, tutors, students and others who use and support our services,” said Dr. Chuck Kleiner, chief sales and marketing officer of Smarthinking.
Smarthinking is the leader in on-demand student support to bolster student performance, persistence and retention. Its services were honored with the Software & Information Industry Association (SIIA) CODiE award for Best Instruction Solution for Students at Home. Schools, colleges, universities, libraries, government agencies, textbook publishers and other education providers partner with Smarthinking to increase student achievement and enhance learning. Smarthinking, a member of the Pearson family, connects students to expert educators for assistance in math, writing, science, business, and nursing & allied health, up to 24/7, on any Internet-connected computer. Smarthinking’s corporate office is located in Washington, D.C. For more information, visit http://www.smarthinking.com/.
MMI Public Relations